Search Engine Marketing


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What is Search Engine Marketing?

Search Engine Marketing (SEM) is used to promote websites by increasing their visibility in search engine result pages.

Paid placement: Sponsored link advertisements are search results that generally appear above or adjacent to 'natural' or 'organic' results when someone does a search. The advertiser pays on a 'per click' basis. Google AdWords is an example of a pay-per-click provider.
Search-based advertising: Search-based advertising systems return graphical or text-only ads to the search results page which corresponds to the keywords of a search. As the advertisements are more targeted to what the user is interested in, they are more likely to be clicked.
Online display advertising: Online display ads are graphic and multimedia ads in fixed locations on a page which are used primarily for branding and promotion.

Can I do Search Engine Marketing for my QUT site?: Yes, you can. Contact the Digital Communication team to discuss your Search Engine Marketing options.
What are AdWords, and how do I utilise them?: AdWords is Google's advertising product which offers pay-per-click and site-targeted advertising. Contact the Digital Communication team to discuss how to utilize AdWords to market your website.
Who do I contact about Search Engine Marketing?: Contact the Digital Communication team to find out more about Search Engine Marketing support at QUT.