Electronic Direct Marketing

What is Electronic Direct Marketing?

Electronic Direct Marketing (EDM) is targeted marketing using email as the channel of communication or promotion.

EDM advantages:

• Mailing lists provide targeted audiences
• Low-cost method of promotion
• Success of the campaign is easily tracked
• Shorter delivery time than mailed communication
• Easy for your audience to opt-in for email marketing
• High visibility – regular checking of email
• 'Green' communication – paper-free

Electronic Direct Marketing at QUT

EDM campaigns are currently created and managed by a preferred service provider. News about EDM campaigns at QUT will be on the Web Services blog.

Frequently Asked Questions

Can I organise an electronic direct marketing campaign?

Contact the Digital Communication team to discuss your EDM plans. We will be able to advise on the current EDM technologies and methods, and will help you plan your campaign.

Are EDM campaigns like spam?

No. EDM campaigns are directed at existing customers and those who have agreed to receive your communication. Spam is unsolicited bulk email. Ensure your EDM communication has an 'unsubscribe' function – customers must always be able to opt-out.

Who do I contact about Electronic Direct Marketing?

Contact the Digital Communication team to find out more about Electronic Direct Marketing support at QUT.