Analytics


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What is Analytics?

Analytics measure the journeys of your website visitors by collecting, measuring and reporting internet data. The web statistics gathered through analytics can help you understand and optimise your visitor's usage of your website.

Currently, monthly website statistics reports are generated by the Digital Communication team.

A new statistics gathering system, Urchin, will be rolled out in the second half of 2009. Urchin is software from Google which analyses website traffic and provides easy-to-understand reports on your visitors.

Analytics can provide information about:

How many people visited your site, and how often
Their geographical location
How long they stay on the site
What pages they visit the most
Top pages based on user group (students, international visitors, staff, etc)
Keywords they use to find your site

Frequently Asked Questions

Where can I access my web statistics?: You can find your web statistics on the Web Manual. They are released at the beginning of each month.
How do I request web statistics for my site?: You can make a request for web statistics by filling out a form on the Web Manual. Your statistics will commence the following month.
Who do I contact about analytics?: Contact the Digital Communication team to find out more about analytics at QUT.